Niche Networks

Amara Obiyo is a graduate student at the University
of Texas-Arlington who sells Mary Kay cosmetics in her spare time when she’s not studying or working. A Nigerian student
who came to the US when she was a child, she joined the Strategic Business Intelligence Group as an original charter
member in March, 2005. Amara is also a founding member of Naija Prime, a UTA student organization of Nigerian and
other African students engaged in social and business networking. Amara was the networking connection that
introduced SBIG to Nosike Nwankwo, another UTA Nigerian student, a few weeks ago. Mr. Nwankwo is the President
of the UTA Student Entrepreneurial Association, and is now engaged in collaborating with SBIG to bring Heather
Alden from UT-Austin’s LBJ School of Public Affairs to the UTA campus in order to speak to the students in the Entrepreneurial
Association about social entrepreneurship. Heather is the program coordinator for Texas’ first business plan
competition for social venture entrepreneurs, the Social Innovation Competition. Open to students in the University of
Texas system, Texas A&M and Rice University this year, the program will expand to all university students next year.
The winner’s prize is a cool $50,000.
As the first such competition in Texas, the Social Innovation Competition is going to provide SBIG
with a powerful way to identify potential social venture entrepreneurs and future social enterprise business
owners across Texas well before they launch their careers. In a state where social entrepreneurs are almost
unknown, this opportunity represents a fantastic way for SBIG to extend our reach, network with potential
future clients and membership, and connect with a budding circle of influence with incredibly powerful
possibilities in this untapped sector. In other words, it’s a virtual gold mine of opportunity.
And it’s all possible only because Amara Obiyo sells Mary Kay cosmetics.
...read more»
A Focus on Profitibility Serves Long-term Social Goals
Should Female Social Entrepreneurs Focus on Social Responsibility with their Network to Develop Business Relationships with Corporate Decision-Makers?
SBIG is currently working with to extend our networking reach in the female and minority female owned business market in Dallas. In doing so, we are targeting the fastest growing segment of the business start up market in the highest geographical growth sector in the country. According to data produced by the Center for Women's Business Research women are creating businesses twice as fast as the overall market and minority women are doing so at a rate almost eight times faster. The most rapid growth is in the Southwestern US, and Texas is currently 2nd in the nation in the number of women owned businesses. This statistic is deceiving however; despite the large number of women owned firms in Texas, the state ranks only 26th nationally in growth rate, 28th in employment and 26th in sales for these businesses. This tells us that Texas lags far behind where they should be in terms of the impact its women owned businesses are making.
A second study by the Center for Women’s Business Research titled, Proven
Strategies and Corporate Perspectives; Methods that Work for Creating Corporate
Clients, notes that for women owned businesses doing over $1 million a year
in revenue, 56% do business with large corporations, and 40% under $1 million
in revenue also do business with corporations,...read
more»